Recharge Lapsing Golfers with Instruction

tony-martinezTony Martinez, a three-time Junior Golf Leader in the Northern Texas PGA Section, the 2012 Metro Chapter Golf Professional of the Year and a 2012 GRAA Top 50 Growth of the Game Teaching Professional, is secretary of the Northern Texas PGA Section and the PGA head professional at Keeton Park Golf Course in Dallas, Texas.

Tony Martinez on the importance of recharging lapsing golfers with instruction:

Golf 2.0 is helping us see the importance of bringing lapsed golfers back into the game, as well as the importance of retaining our existing players. Using your range and golf course as a place for building golfers, using instruction, is a great way to accomplish both goals. I keep hearing from people in that lapsed golfer category who are looking to return to the game. They’re out there and they would like to be back playing; we just need to be ready for them with the right programs and the right attitude. We come here every day to put the value on the student, with the objective to listen to the golfer and read them as well as possible. We’re in the business of producing golfers, and we need a first-rate factory to meet our production goal. We renovated our practice center in 2009 so we can offer more practice and instruction options, which is what we see lapsed golfers and existing golfers looking for.

By using instruction to help players improve, we can help keep players in the game while they get better instead of losing them before they get comfortable being back on the couTony Martinez Golf Clinicrse

In the first three months of 2012 we had our best quarter for merchandise since 2004. Rounds played at Keeton Park were up 17 percent in the quarter versus the previous year, which will tend to drive all categories of revenue, but I saw a little extra energy in that merchandise number. It may sound kind of out-there, but our job is to facilitate self-discovery through golf. By using instruction to help players improve, we can help keep players in the game while they get better instead of losing them before they get comfortable being back on the course.tmgolflessons

Leave a Reply

Our Three Steps

Contact Us

P.O. Box 2234
265 Commercial St. SE, Suite 210B
Salem, Oregon 97308
Phone: (541) 936-1705
Website: http://www.ctuadvisors.com